🌳 Ligno Industries – Wooden Component Expert
Business: Wooden Component Manufacturer & Wooden Furniture Manufacturer
Industry: Franchise / Manufacturing (a subdivision of Tataria Group)
Project Type: Brand Naming and Identity Design from scratch
1. Client Overview
Ligno Industries specializes in creating premium wooden components and customized furniture solutions for individuals, businesses, OEMs, and large-scale manufacturers.
2. The Challenge / Brief
The client wanted to establish a distinct sub-brand under the Tataria Group to represent its wooden component and furniture franchise business.
• Key Goal: Find a unique, memorable, and relevant brand name with an available web domain (.in / .com).
• Pain Point: The industry is saturated, making it difficult to find a name that conveys wood while also being modern and professional.
3. Research & Insight
We explored naming options within the wood and furniture manufacturing space, focusing on words that instantly connect with wood while maintaining originality and domain availability.
The chosen name “Ligno” comes from Latin, meaning wood or related to wood.
Why Latin? Latin is the foundation of many modern languages, including English, and lends sophistication, universality, and timelessness – perfect for a global manufacturing brand.
Audience Insight: The brand targets furniture manufacturers, OEMs, architects, designers, commercial buyers, and individual customers, all of whom seek quality, durability, and trust in wooden components.
4. Brand Strategy
• Positioning:
A trusted partner for customized and tailor-made wooden furniture solutions for individuals and OEMs.
• Personality:
Modern, dependable, and rooted in craftsmanship with cutting-edge technology.
• Tone of Voice:
Professional, confident, and solution-oriented with an emphasis on precision and trust.
5. Brand Story
• Why LIGNO exists:
To provide world-class, customized wooden component and furniture solutions.
• How it began:
Established as a dedicated sub-brand under Tataria Group to focus exclusively on wooden components.
• What it stands for:
– Values: Quality, Innovation, Customer Satisfaction, and Sustainability.
– Vision: To be recognized as a leader in wooden furniture manufacturing while minimizing environmental impact.
• Who it serves:
OEMs, manufacturers, interior designers, architects, and retail buyers.
• What makes it different:
– State-of-the-art manufacturing unit in Gujarat.
– Sophisticated machinery, advanced tools, and high-end technology.
– Durable, stylish, and functional furniture components.
– Expertise in OEM bulk manufacturing.
6. Messaging Pillars
• Craftsmanship Meets Technology – blending traditional woodwork values with advanced machinery.
• Sustainability & Durability – furniture that lasts and respects the environment.
• Customization & Scale – tailor-made solutions, from single units to bulk OEM orders.
• Trust & Precision – backed by Tataria Group’s legacy and high manufacturing standards.
7. Creative Execution
Deliverables:
- Brand Naming
- Logo Design
- Basic Brand Guidelines
- Stationery Design
Design Thinking:
The visual identity needed to reflect wood, craftsmanship, and growth while remaining modern.
- The finalized logo combined the letter L in a repeated pattern to form a tree-like symbol.
- This symbol cleverly resembled:
- A tree – symbolizing growth, strength, and sustainability.
- A table with two chairs – representing wooden furniture.
- Symmetry and balance – reflecting precision and trust.
- The square font logotype reinforced structure, stability, and professionalism.
5. Client Feedback / Results
- Impact: Improved recognition and a strong professional perception in the wooden manufacturing industry.
- Status: Official brand identity launched, listed under the Tataria Group.
- Metrics: Positioned to scale as a trusted partner for OEMs and retailers.
(Awaiting formal client testimonial as website and brand rollout are in progress.)
7. Visual Assets
