Custom gift packaging designed for Tataria Living, a sub-brand of Tataria Group, created for the inauguration of their Mumbai showroom. The concept extended beyond packaging to include the coffee mug itself, featuring the Tataria Living logo and a curated list of core products, aligned strictly with the brand’s black, grey, and white palette. The mug was designed with a black inner surface, while the exterior carried the brand pattern, logo, and product list placed thoughtfully across front and back.

The key challenge was to develop packaging that was sturdy, easy to handle, and efficient for bulk packing, considering the mug’s weight. This was addressed through a smart structural approach using interlocking flaps on all four walls, eliminating the need for adhesives. An optional top handle was also incorporated, making it convenient for carrying and distribution while maintaining a clean and premium presentation.